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Your guide on how to choose the right watch strap size

Choosing the right watch strap is crucial for enhancing the appearance and versatility of a timepiece. Before exploring options like NATO, Perlon, or Milanese watch straps, determining the correct size is essential. This is because watch strap sizes are not universal, considering factors such as compatibility with the watch, proper fit on the wrist, and adherence to individual style preferences. Key dimensions to consider are the strap width and length, and attention should be given to tapering, where the strap gradually narrows towards the ends.

Watch strap width

Every watch is fitted with two pairs of lugs (see image below), pincer-like attachments that are used to secure the strap to the watch case. They play a crucial role in the ergonomics of any watch, ensuring comfort, security and durability.

The fixed distance between the two lugs is referred to as the ‘lug width’, or strap width, and is measured in millimetres (mm). Lug width varies from timepiece-to-timepiece, but the distance is typically in the region of 18–26mm, with 20mm being the most common size for men’s watches.

It’s crucial to know your watch’s lug width when shopping for a new strap. It determines how wide the replacement strap should be in order for it to properly fit your wristwatch.

Watch strap width: style tips

The general consensus is that strap width should be approximately 50% of the watch case’s diameter (see chart below).

Case Diameter (mm)Strap Width (mm)

  • 36mm-----18mm
  • 38mm-----19mm
  • 40mm-----20mm
  • 44mm-----22mm
  • 48mm-----24mm

Those with slim wrists often favour a strap with a smaller width to achieve visual balance, and vice versa for individuals with thicker wrists.

The nature of the watch will influence the appropriate strap width, as well. A dress watch designed to be worn with formal wear is often paired with a thin and elegant strap. In contrast, a sports watch generally has a thicker, more resilient strap.

What is my Apple Watch strap size?

Apple Watch enthusiasts are spoiled for choice when it comes to the range of straps they can pair with their smartwatches. With an option for every occasion, mood and outfit, watch customisation has never been so straightforward.

But owners of the best selling piece of wearable tech on the planet often find themselves asking the same question as analog aficionados: “what is my watch strap size?” To save you the time, we’ve demystified how Apple Watch strap sizing works below.

The Apple Watch debuted in 2015 and, at the time of writing, there are now seven series. For series 0–3, each model was available in two different case sizes: 38mm and 42mm. All Apple Watch straps were designed to complement one of the two case sizes.

However, from the Fourth Series onwards, Apple shifted course and decided to offer two slightly larger watch cases: a 40mm and 44mm. Despite this increase in size, the lug widths were kept the same. As such, the Apple Watch straps from series 0-3 were still compatible with either the smaller (40mm) or larger (44mm) option in the newer series.

As you can see from the Apple Watch Strap Size chart below, the 38mm and 40mm Apple watches have the same lug width, much like the 42mm and 44mm.

Apple Watch Strap Size chart

Watch Case & Size Lug Width (mm)

  • Apple Watch 1st generation 38mm------22mm
  • Apple Watch 1st generation 42mm------24mm
  • Apple Watch Series 1, 2 and 3 38mm------22mm
  • Apple Watch Series 1, 2 and 3 42mm------24mm
  • Apple Watch Series 4, 5 and 6 40mm------22mm
  • Apple Watch Series 4, 5 and 6 44mm------24mm
  • Apple Watch SE 40mm------22mm
  • Apple Watch SE 44mm------24mm

Our collection of straps are compatible with the two larger Apple Watch case sizes (42mm and 44mm). All you need is an Apple Watch strap adaptor.