Our Story
At WFLeatherCraft, every stitch tells a story. Founded by Wasiq Fareed, our brand stands for true craftsmanship, premium quality, and authentic handmade leather goods made with passion and purpose.
The name “W.F.” comes from Wasiq Fareed, a lifelong leather enthusiast who turned his love for genuine leather into a global brand. From a deep admiration for fine leather wallets, belts, and jackets, he created a label that represents quality, heritage, and trust — all built by hand in Pakistan.
How Our Journey Began
Our story began with a simple realization — Pakistan produces some of the best export-quality halal leather in the world, yet there was no local brand crafting 100% handmade, hand-stitched leather products with the same precision seen internationally.
In 2016, Wasiq started researching the art of leather craftsmanship. At that time, Pakistan lacked proper hand-stitching tools and trained artisans. Refusing to settle, he sourced premium imported tools, practiced every technique himself, and in 2017, WF LeatherCraft was officially born
Craftsmanship That Speaks for Itself
Every wallet, clutch, watch strap, belt, and accessory we create is designed, cut, and hand-stitched with precision. Our products are made using the finest Pakistani leather sourced from gold-rated tanneries — known for producing sustainable and halal leather of exceptional quality.
All supporting materials — from threads and waxes to needles and tools — are imported to ensure premium durability and finish. Each piece we make is 100% handmade, built to last, and carries a lifetime guarantee.
Today, WF LeatherCraft is recognized not only in Pakistan but around the world. Many brands have followed our path, inspired by our designs and craftsmanship. For us, that’s success — because it proves that our commitment to excellence sets the standard.
Our Vision & Mission
At WF LeatherCraft, our mission goes beyond selling leather products.
We aim to promote Pakistani craftsmanship globally and showcase the beauty of pure, halal, export-quality leather.
Our vision is to make Pakistan’s handmade leather goods a global symbol of authenticity and artistry — loved by people who value real craftsmanship.
Each product we create represents dedication, honesty, and timeless tradition — handcrafted to perfection.
Meet the Founder
Wasiq Fareed
Wasiq Fareed, the founder and creative mind behind WF LeatherCraft, started this brand with a single goal — to revive true handmade leather craftsmanship in Pakistan.
He personally trained artisans, built a skilled team, and continues to design and craft products himself.
What began as a personal passion is now a respected name in the handmade leather industry — trusted by thousands for quality, design, and originality.
Every product made by W F LeatherCraft is a part of his journey — crafted by hand, inspired by passion, and made to last a lifetime.